Basketball fundraising

Fundraising software for AAU and school basketball

Between AAU circuits, school seasons, and summer leagues, basketball families fundraise year-round. HometownLift replaces the patchwork of Venmo requests, GoFundMe pages, and cash envelopes with a single platform that tracks every donation and gives every player a personal fundraising page.

Request access

The challenge

What makes this fundraising harder than it should be

AAU tournament travel is expensive and constant

AAU teams travel most weekends during the spring and summer circuit. Hotel blocks, entry fees, and gas for a single tournament weekend add up fast, and the season can include eight to twelve events.

School programs compete for limited booster funds

Boys varsity, girls varsity, JV, and freshmen teams all need funding, but the booster club budget only stretches so far. Without individual fundraising, lower-profile teams get less support.

Indoor facility costs eat into the budget

Gym rentals for offseason training, shooting clinics, and summer camps are a recurring expense that most school budgets do not cover. Teams need supplemental funding just to practice.

Cash and Venmo create accounting headaches

When parents collect cash at games or send Venmo payments to a personal account, there is no paper trail for the booster club treasurer. Reconciliation becomes guesswork.

The HometownLift approach

A fundraising home court for every player and program

Personal pages that players actually share

Each player gets a branded page with their photo, name, and fundraising goal. They text the link to family, post it on social media, and donors give in under a minute without creating an account.

Separate campaigns for AAU and school seasons

Run an AAU travel fund in the spring and a school preseason campaign in the fall under the same organization. Each campaign tracks independently with its own goal and roster.

Real-time progress for coaches and parents

Coaches see which players have hit their goals and which still need support. Parents see their own player's progress without having to ask the team manager for an update.

Clean financial records for every dollar

Every donation is logged with the donor name, amount, timestamp, and the player it was directed to. Export a report anytime for your booster club, school administration, or tax records.

FAQ

Common questions

Can we run AAU and school campaigns from the same account?

Yes. Create one organization and add as many campaigns as you need. Each campaign has its own goal, roster, and timeline, but you manage everything from one dashboard.

What if some players are on both the AAU and school teams?

Players can appear in multiple campaigns. Donations to each campaign are tracked separately, so there is no overlap or double-counting.

Do we need a booster club to use HometownLift?

No. A head coach, team parent, or program director can set up an organization and launch a campaign. Booster club structure is helpful but not required.